Mark D. Yarvis - Portland OR,
Rita H. Wouhaybi - Portland OR,
Philip Muse - Folsom CA,
Lenitra M. Durham - Beaverton OR,
Sai P. Balasundaram - Beaverton OR,
Sangita Sharma - Portland OR,
Giuseppe Raffa - Portland OR,
An embodiment of the present invention provides a mobile device, comprising a processor adapted to deliver purchase recommendations to a user of the mobile device based on an interactive mobile shopping application by interacting by the user with the mobile device, and on which the interactive mobile shopping application resides, to refine the user's interests and obtain recommendations for alternative products that may better fit the user's needs, and wherein the mobile device is further adapted to collect information about the user's in-market interests and overall shopping patterns thereby allowing opportunities for targeted advertising.